Dual-brand landing initiative that aligned fintech storytelling, UX, and front-end architecture so D24 and Tupay could launch their rebrands on time.
I led a dual-brand rebranding and landing program for D24 (d24.com) and Tupay (tupaypagos.com), as part of my work with Pro Internacional (prointernacional.com). I took vague briefs from two different fintechs and turned them into shipping assets that aligned product story, UX, and technical execution. Acting as an “Engineer of Ideas” with a full-stack and product mindset, I clarified what each brand needed to communicate in its new positioning, scoped the minimum viable set of pages and flows, and owned the roadmap until both sites were live and stable for their rebrand launches.
Both projects were implemented as React single-page applications (SPAs), designed from day one to be migrated in the future to a server-side rendering (SSR) architecture. The routing, component model and data boundaries were kept SSR-friendly, so the teams can later move to a framework with server rendering without having to rewrite the whole front end.
D24 — a cross-border payment solutions provider that helps merchants accept online payments and manage pay-ins and pay-outs in multiple countries through local and alternative payment methods. I worked on the transition from Directa24 to D24 at the marketing site level, restructuring the content around their global coverage and core products such as pay-ins, pay-outs and related services. The new landing structures support their “payments beyond borders” narrative and give the team a clearer, more modular way to present solutions and coverage as the platform grows. You can see the live site at d24.com.
Tupay — a Peruvian digital payments platform, “el pago digital del Perú”, that aggregates local payment methods (cards, online banking, wallets and other options) so users can pay easily and merchants can centralize collections in a single checkout. In the Tupay rebranding, I helped move the story from a “wallet-only” perception to a broader payment platform for ecommerce and payouts. I created React-based landing layouts for their main solutions and structured the content so the team can evolve messaging and add new sections as the product matures. The public site is available at tupaypagos.com.
The main challenge on both projects was time: the landings had to go live aligned with the rebrand announcements, with only one developer on the engineering side (myself) and one designer owning the UI/UX. There were no formal KPIs or analytics frameworks defined upfront; success was defined as delivering on-brand, robust sites that could support campaigns and future iterations without blocking on engineering. I collaborated closely with the designer to translate the UI/UX concepts into production-ready components, keeping the codebase clean, reusable and ready for future SSR adoption.